Analyses

Only regular evaluation of your position in the media makes targeted control of communication and marketing possible and contributes to the increased success of your company. Media impact analysis is the focal element of communication control. It documents what comes across, also with regard to where and how. Indeed, only substantiated PR success justifies budgets. The evaluation of media impact is the only way to achieve targeted fine tuning of messages, target groups and activities. Our media impact analyses are consulting services that are completely tailored to meet your requirements.

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PR-Controlling

Only regular evaluation of your position in the media makes targeted control of communication and marketing possible. Media impact analysis is the focal element of communication control.

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Image Analyses

They clarify the image of companies, their products, services and management from a content perspective as well as indicate a company’s position in relation to branch-relevant issues.

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Sponsoring

Sponsoring athletes, events or the arts is very cost-intensive, but more often than not a very effective form of marketing. Generally, the size of the budget alone is enough to demand a systematic control.

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Integrated Analyses

Media impact alone does not determine the success of a product launch or similar campaigns. In the last instance, it is the brand image and the consumer’s willingness to buy that are decisive.

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Crisis Management

Crisis situations arise when controversial issues within the company seep out into the public sphere in an uncontrolled manner. This calls for a quick response.

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KMI Gateway

The new All-in-One portal of Kantar Media: Monitoring of Print, Online, RTV und Social Media including the Analysis-Dashboard more

KMI Mobile

KMI Mobile is your personal newsroom when you are on the road: You receive your latest press review via a mobile portal on your Blackberry, PDA or iPhone.more

National and international Press Reviews

Whether as a PDF in the morning or as an Intranet solution, the Kantar media Press Review solutions ... more