Only regular evaluation of your position in the media makes targeted control of communication and marketing possible and contributes to the increased success of your company. Media impact analysis is the focal element of communication control. It documents what comes across, also with regard to where and how. Indeed, only substantiated PR success justifies budgets. The evaluation of media impact is the only way to achieve targeted fine tuning of messages, target groups and activities. Our media impact analyses are consulting services that are completely tailored to meet your requirements.
Media Analyses
- provide scientifically-based results as the basis for decision making with regard to communication, marketing and management;
- indicate approaches for optimising your communication strategy and budget expenditure;
- constitute a success control mechanism for PR and other creative agencies;
- offer local, national or international data as required and comparative benchmarks;
- track issues, crises and trends.
Analysis Modules
Kantar Media offers you various analysis modules that can be combined and designed flexibly::
- Media Reports
- Topic/Image Analysis
- Stakeholder Analysis
- Benchmark Analysis
- Input-Output Analysis
- Integrated Media Impact Analysis (taking market research data into account)
- Image Analysis
- Author Database
- Sponsoring Analysis
- Social Media Analysis
Benchmarks from all or selected competitors are possible with all defined analysis parameters.
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