Identifying rumours immediately
Crisis situations arise when controversial issues within the company seep out into the public sphere in an uncontrolled manner. This calls for a quick response.
Online media and social media are the most relevant channels through which rumours are spread, so monitoring these in particular can help identify opinion makers.
Our Issue Analyses evaluate the latest impacts in real-time and monitor how the extent of the crisis, the tone and flow of information develop over time – with regard to classic and social media. A comparative input-output analysis of your own crisis communication measures indicates impact and potential for optimisation.
There are certain issues and events that cannot be covered in key-word-based monitoring, because they occur unexpectedly, often in times of crisis, or because a continuous monitoring of the enormous amount of information involved is just not practicable.
That is the reason for the Issue Alert. Editors specialised in the business of the client scan selected publications to find issues and articles that could have an impact on the business of the client or commentaries from relevant persons from the business environment.
The key issues of the day are put together in an Executive Summary, which can be integrated into your press review.
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