Topic and Image Analyses
They clarify the image of companies, their products, services and management from a content perspective as well as indicate a company’s position in relation to branch-relevant issues. Topic trends, crisis potential and opportunities are identified within the context of media agenda settings.
A target/actual comparison of messages and image factors shows whether the image you have of yourself and your core brands is identical with that depicted in the media.
It also indicates how effectively you place your messages and whether these are taken up, accepted or rejected by the media. In addition, integrated rankings list opinion makers on a media, originator and author level.
The reason for this: You need to know who is spreading positive or negative comments about your company if you want to carry out targeted PR activities.
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