Integrated Media Impact Analysis
Media impact alone does not determine the success of a product launch or similar campaigns.
In the last instance, it is the brand image and the consumer’s willingness to buy that are decisive.
This is where the integrated media impact analysis comes into play.
The analysis encompasses both the PR Output and the Out-Take, i.e. the attention and acceptance of PR and marketing activities by the general public as well as the impact on the attitudes and behaviour of the target groups with regard to the product or company, i.e. the „Outcome“.
In cooperation with the German market research companies belonging to the Kantar Group and connections to TNS Infratest and TNS Emnid , Kantar Media offers integrated media analyses that are far superior to simple media analyses in their significance with regard to the impact of communication measures. We have data at our disposal from all over the world.
Opinion polls, topic-related surveys or impact tests can be integrated into the media analysis at any time. Professional data surveys can be realised with even modest budgets.
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