Communication controlling is essential
Only regular evaluation of your position in the media makes targeted control of communication and marketing possible.
Media impact analysis is the focal element of communication control. It documents what comes across, also with regards to where and how. Indeed, only substantiated PR success justifies budgets.
The evaluation of media impact is the only way to achieve targeted fine tuning of messages, target groups and activities.
Reliable data and substantiated interpretation
Trust the reputation of the market leader. Kantar Media counts, it is the No. 1 worldwide. Where required, we enable the inter-disciplinary combination of different processes and methods in order to give substantiated answers to your questions. Specially trained analysts and our own Systems guarantee a quality of evaluation that sets international standards.
Competence, even when carrying out multi-national studies, as all Kantar Media analysts are multi-lingual. The result: Your international communication activities – from Argentina to China – can be evaluated in real-time and according to uniform coding systems and standards. Companies operating on an international level benefit from the cutting-edge expertise of Kantar Media GmbH for its cross-national media impact analyses.
Input-Output Analyses
Document the impact and success of your PR initiatives systematically, even in relation to single measures, with the following parameters:
- The “Initiative Quotient“ indicates the part of the returns initiated by yourself or by third parties.
- The “Degree of Transformation” is the degree to which your key messages are taken up by the media.
- The “Level of Acceptance” reflects journalistic evaluation in the media.
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