Sponsoring Analyses
Sponsoring athletes, events or the arts is very cost-intensive, but more often than not a very effective form of marketing.
Generally, the size of the budget alone is enough to demand a systematic control of whether the return on investment is achieved and whether the aims and promises of partners envisioned with the time and effort involved actually pay off.
Kantar Media is a member of the FASPO Sponsorship Association and carries out your sponsoring analysis in accordance with the standards of the current FASPO Convention:
- Indication of the achieved coverage and advertising value (AVE) in print, web, radio and TV (contact units, exposure times and audience ratings)
- Advertising message and advertising media analysis
- Type and occasion of the reporting
- Advertising value of “naming rights” and logo presence
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http://my.presswatch.de/pwtopic/faspo.php
http://my.presswatch.de/pwtopic/faspo_culture.php
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