Social Media
The Global Listening Platform
More than three billion blogs, forums, portals, review sites, micro-blogs, news groups with over 900,000 new entries in 24 hours – trend on the rise – are an infinite pool of original resources for every PR specialist, market and opinion researcher. At the same time, the sheer mass of information presents a problem. The reason: while a full survey is vital for the accumulation of market data, usually less than ten percent of the entries are in fact of any relevance.
What do you want to do in the blogosphere?
- Recognise trends?
- Identify topics?
- Observe moods?
- Spot opinion leaders?
- Watch competitors, products and brands through the eyes of the consumer?
- Exert influence?
The Social Media services of Kantar Media make all this possible. We monitor all or selected blogs in all languages, so that you maintain an overview. Social media are the ideal source of information if you do not wish to get opinions and moods from the selective point of view of the media, but rather in an unfiltered and open way through the eyes of consumers and stakeholders. This provides valuable but affordable consumer insights for your market research without the need of taking the complicated detour via market and opinion research. Kantar Media`s know-how as the leader of technology in the web sector plus KANTAR/TNS expertise in market research are merged in our modular social media services. This makes it possible to monitor social media such as blogs, forums, review sites, portals and news groups at a cost-benefit ratio that is in line with your own individual information requirements.
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