Responses to strategic questions
Social Media analyses give you an insight into the unbiased consumer perspective. Here, you will find the answers to strategic questions that drive your business, a service that goes a step further than classic market research. Where do your customers spend time in the web? What do they talk about? What comes across and what does not? What should your product development target? What impairs or benefits your image? Which products are in and which are not? What interactive influences have an impact on your customers’ decision to purchase? Where should you get involved in Web 2.0? Which opinion leaders should you keep an eye on?
To answer all these questions we use the following analytic approaches:
Influencer Identification: identifies influencers in Web 2.0 and evaluates their importance with the aim of developing tactics for dealing with different types of influencers. Blogs, postings and comments to relevant topics are quantified and qualified.
Crisis Management: To enable quick responses, we evaluate the latest impacts in real-time and monitor how the extent of the crisis, the tone and flow of information develop over time, also with a view to classic media.
Competitor Benchmarks: identifies comparative strengths and weaknesses, market opportunities and consumer wishes of all relevant competitors, their brands, images, services and products.
Product analyses: identifies the complete image of a brand by comparing consumer awareness and brand message. This includes a differentiated observation of the differences between various channels of communication and recommendations as to where and how corrections should be made plus the generation of ideas for product development.
Trend and Topic Analysis: detects and weights topics relevant to an industry on different platforms, compares the input and output of your own social media activities and generates topics for setting your own agenda.
Needs Assessment and Sales Support: identifies consumer needs and specific demands and gives you tips for further development of your CRM and marketing strategies.
Involvement: analyses and evaluates your own social media activities including a benchmark with your competitors, and gives you tips on how to optimise these.
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